In this insightful discussion, Dr. Simone Loose, head of research at Geisenheim University, Sylvia Bernard from La Martiniquaise-Bardinet, and Nikša Pirović of Pacific & Lime explore the evolving spirits industry. They delve into the importance of in-person trade shows, the rise of 'spiritainment', and the balancing act of sustainability in tequila production. The guests share key findings from the ProSpirits Report, discuss consumer trends, and emphasize the need for authentic storytelling to foster long-term business relationships.
