Copywriters Podcast Smart, Practical Ways To Use AI, With Cath Reohorn
23 snips
Aug 4, 2025 In this lively discussion, Cath Reohorn, founder of Kind Copy and an organic marketing expert from Wales, shares her innovative approaches to leveraging AI in copywriting. She reveals how AI can analyze data, identify trends, and ultimately enhance creativity, dispelling initial skepticism about its role. Cath discusses using transcripts for content generation and maintaining brand alignment, while also exploring AI's potential for enhancing productivity in everyday tasks. Her insights are both practical and inspiring for anyone looking to integrate AI into their writing process.
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AI Excels in Analysis Over Creativity
- AI is not best used as a creative tool but excels at analyzing and organizing large amounts of information.
- Providing AI with your original content such as transcripts or voice notes enables it to find valuable insights efficiently.
Use AI for Content and Brand Audit
- Use AI to analyze transcription of podcasts, trainings, or client calls for unique, original ideas and brand consistency.
- This helps identify your true intellectual property and ensures public messaging aligns with your brand mission.
Organize Transcripts for Easy Use
- Upload raw transcripts to AI and ask it to organize content into clear subheadings for easy skimming.
- Use organized transcripts as bullet-point summaries to repurpose for content like tweets, posts, or internal insights.
