Cath Reohorn

Cath Reohorn, a copywriter and agency owner of Kind Copy, specializes in helping high-end fitness businesses generate over £1 million a month. She discusses her unique philosophy of 'Kind to be Kind,' which redefines effective copywriting without resorting to fear tactics. Cath shares insights on empowering marketing strategies and the importance of building trust through genuine connections. Her focus on supporting clients emotionally transforms the coaching process, leading to sustainable success.

In this lively discussion, Cath Reohorn, founder of Kind Copy and an organic marketing expert from Wales, shares her innovative approaches to leveraging AI in copywriting. She reveals how AI can analyze data, identify trends, and ultimately enhance creativity, dispelling initial skepticism about its role. Cath discusses using transcripts for content generation and maintaining brand alignment, while also exploring AI's potential for enhancing productivity in everyday tasks. Her insights are both practical and inspiring for anyone looking to integrate AI into their writing process.

Cath Reohorn, the entrepreneur behind Kind Copy, dives into her surprising revenue discoveries using ChatGPT to analyze her Stripe data. Despite being more comfortable with words than numbers, she uncovered an extra £54,000 in annual revenue with minimal effort. Cath shares her journey of asking better questions to the AI, revealing unprofitable services, and spotting forgotten product revenue. Her practical insights on leveraging data for business growth are invaluable for any entrepreneur looking to maximize their potential.