Copywriters Podcast

Selling Them With Kindness, With Cath Reohorn

10 snips
Jun 16, 2025
Cath Reohorn, a copywriter and agency owner of Kind Copy, specializes in helping high-end fitness businesses generate over £1 million a month. She discusses her unique philosophy of 'Kind to be Kind,' which redefines effective copywriting without resorting to fear tactics. Cath shares insights on empowering marketing strategies and the importance of building trust through genuine connections. Her focus on supporting clients emotionally transforms the coaching process, leading to sustainable success.
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ANECDOTE

Cath's Niche Discovery Story

  • Cath Reohorn accidentally found her niche in high-end fitness copywriting after working as a psychologist and fitness coach.
  • Her transition was driven by necessity after flu left her unable to work in person and sparked learning marketing skills for herself.
INSIGHT

Empowerment Over Pain Amplification

  • Traditional fitness marketing focused on harsh pain-point amplification which disempowers clients.
  • Cath's approach is empowering, hopeful copy that positions clients as capable, leading to better engagement and quality leads.
ADVICE

Integrated Copy & Trust Focus

  • Provide clients with integrated copy services to handle all content needs in one place.
  • Focus on building trust and affinity with a narrow, authoritative audience instead of chasing trends or virality.
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