The Speaker Lab Podcast
Secrets to Selling Yourself As A Speaker with Brandon Edmonson
Feb 4, 2025
Brandon Edmonson, Sales Director for Premier Speakers Bureau, shares his wealth of knowledge on booking speaking gigs. He emphasizes the need for speed in responding to inquiries to secure opportunities. Brandon talks about asking strategic questions to unlock client needs and expectations. He highlights the importance of building strong relationships with event planners and adding value in interactions. Additionally, he covers the nuances of setting consistent speaker fees and managing travel expenses effectively, all crucial for career growth in public speaking.
45:31
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Quick takeaways
- Quick response times to inquiries are crucial for securing speaking engagements, as they establish a positive first impression with event planners.
- Building and nurturing relationships with event planners is essential for long-term success in the speaking industry, rather than just focusing on immediate sales.
Deep dives
Essential Marketing Asset for Speakers
A crucial marketing asset for speakers is highlighted, emphasizing its role in consistently booking paid speaking gigs. One speaker on the team successfully utilized this asset to secure over $36,000 in gigs before having a website, showcasing its effectiveness. This tool serves as a foundation for building visibility and credibility, making it easier for event planners to recognize and book speakers. Joining a free training that focuses on creating this asset is recommended for those eager to accelerate their speaking careers.
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