

E040: Merchandising Deep Dive
Jan 24, 2024
Enhancing customer experience, seasonal merchandise, overwhelming options, omnichannel complexities, exclusive SMU unit, business adaptability, aligning products with brand message, merchandising and brand building, capitalizing on chance, improving drop strategy, sticking to core competency
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Introduction
00:00 • 2min
The Importance of Merchandising for Fashion Brands
02:13 • 12min
Merchandising Strategies and the Importance of Limited Product Choices
14:26 • 6min
Merchandising Strategies and Line Planning
20:09 • 17min
Merchandising, Brand-Building, and Product Alignment
37:09 • 4min
Effectiveness of Ad Campaign and Impact on Business
40:56 • 13min
Building a Strong Brand Identity
54:19 • 8min