OPERATORS
E040: Merchandising Deep Dive
Jan 24, 2024
Enhancing customer experience, seasonal merchandise, overwhelming options, omnichannel complexities, exclusive SMU unit, business adaptability, aligning products with brand message, merchandising and brand building, capitalizing on chance, improving drop strategy, sticking to core competency
01:01:54
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Quick takeaways
- Merchandising involves curating a product assortment, creating seasonal releases, and playing a crucial role in wholesale success and customer retention.
- Effective merchandising in e-commerce requires strategic marketing campaigns, cross-selling, and pricing strategies to boost revenue per session.
Deep dives
Merchandising is a catch-all term that encompasses product assortment and display
Merchandising is more than just displaying goods in physical settings. It involves curating a product assortment, considering seasonality, and presenting products in an appealing way. Merchandising adds newness and variety to a business, creating seasonal releases and limited editions. It also plays a crucial role in wholesale success and giving customers a reason to buy and return. Merchandising helps attract new customers and build seasonality and newness into a business. It is essential to have a tight line plan and strategic marketing campaigns that highlight the offerings.
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