E040: Merchandising Deep Dive
OPERATORS
The Importance of Merchandising for Fashion Brands
This chapter discusses the significance of merchandising in the fashion industry, highlighting its often overlooked role for DTC founders. It explores the challenges of managing inventory and maintaining a clutter-free product selection. The speakers delve into the differences between merchandising in physical retail spaces and digital platforms, and touch upon the balance between business strategy and fashion trends in driving merchandising decisions.
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