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E040: Merchandising Deep Dive

OPERATORS

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Merchandising Strategies and Line Planning

This chapter delves into the aspects of merchandising, specifically focusing on choosing product lines, crafting messaging, and presentation. They discuss the complexity of creating a line plan for different retail channels and the trade-off between offering more products and the efficiency of the supply chain. They also touch on the importance of assortment, discoverability, cross-selling, personalization, and pricing in merchandising strategies.

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