E040: Merchandising Deep Dive
OPERATORS
Merchandising Strategies and Line Planning
This chapter delves into the aspects of merchandising, specifically focusing on choosing product lines, crafting messaging, and presentation. They discuss the complexity of creating a line plan for different retail channels and the trade-off between offering more products and the efficiency of the supply chain. They also touch on the importance of assortment, discoverability, cross-selling, personalization, and pricing in merchandising strategies.
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