Life & Law Podcast - Lawyer Podcast For Balanced Success Episode #201: Legal Marketing Tips (You Haven’t Heard Before)
May 13, 2025
In this engaging conversation, Janet Falk, a communications expert with over 30 years of experience, shares insightful legal marketing strategies for small law firms and solo attorneys. She emphasizes the importance of rethinking the buyer's journey, focusing on confirmation rather than just initial attraction. Janet also outlines five key marketing methods and encourages lawyers to actively seek media attention to foster their personal brand. Her wealth of knowledge provides a fresh perspective on enhancing visibility and building connections in the legal field.
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Five Key Legal Marketing Ways
- Use the "five main ways" to attract legal business: networking, speaking, writing, joining trade associations, and online promotion.
- Prepare before networking events by contacting key people to build a welcoming community.
Introverts Can Excel Speaking
- Don't fear speaking opportunities just because you're introverted or shy.
- Speaking can include podcasts, webinars, and small groups beyond large conferences.
Leverage Newsletters For Visibility
- Regularly write a newsletter or contribute articles to maintain visibility with clients.
- Keep newsletters simple and brief using tools like Mailchimp for ease.