The Ecomcrew Ecommerce Podcast cover image

The Ecomcrew Ecommerce Podcast

E566: Easy Tips to Save on Packaging Costs

Sep 2, 2024
Elizabeth Corbett, an expert in packaging strategies for e-commerce brands, joins to shed light on crucial packaging mistakes many businesses make. She emphasizes the power of packaging in enhancing the customer unboxing experience and how it can directly impact costs. From the importance of sustainable options to creative strategies for saving on shipping, she covers essential tips for navigating challenges like returns and porch piracy. Corbett also highlights the growing significance of eco-friendly solutions in a competitive landscape.
34:19

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Quick takeaways

  • E-commerce brands often waste money on unnecessary packaging, so optimizing size and materials can lead to significant cost savings.
  • Sustainable packaging solutions are increasingly important for brands to meet consumer expectations and enhance their environmental impact.

Deep dives

Optimizing E-commerce Packaging

Many DTC brands make costly mistakes with their packaging. For instance, supplement brands often spend unnecessarily on secondary cartons that are not needed for e-commerce shipping, which can waste between 20 cents to a dollar per unit. Additionally, brands are encouraged to reconsider the materials they use; instead of expensive jars, flexible packaging can serve as a more sustainable and cost-effective refill option, reducing both packaging costs and environmental impact. Ultimately, packaging decisions should also focus on the customer experience, as a well-designed package can enhance brand loyalty and encourage repeat purchases.

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