17min chapter

The Ecomcrew Ecommerce Podcast cover image

E566: Easy Tips to Save on Packaging Costs

The Ecomcrew Ecommerce Podcast

CHAPTER

Packaging Pitfalls and Innovations for DTC Brands

This chapter explores common packaging mistakes made by direct-to-consumer brands and provides opportunities for improvement, emphasizing cost-saving and sustainable options. It discusses the significance of packaging design in enhancing customer experience while minimizing shipping costs and risks, particularly when dealing with high-ticket items. Furthermore, it examines the challenges posed by returns in e-commerce and the need for strategic packaging choices that accommodate both retail and online markets.

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