Elizabeth Corbett, an expert in packaging strategies for e-commerce brands, joins to shed light on crucial packaging mistakes many businesses make. She emphasizes the power of packaging in enhancing the customer unboxing experience and how it can directly impact costs. From the importance of sustainable options to creative strategies for saving on shipping, she covers essential tips for navigating challenges like returns and porch piracy. Corbett also highlights the growing significance of eco-friendly solutions in a competitive landscape.