Olga Shirobokova discusses influencing mindsets for societal change with Nadine Freeman. They explore shifting societal perspectives on tobacco use and food waste, emphasizing the importance of narrative strategies and empathy in driving systemic shifts.
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Quick takeaways
Influencing mindsets to drive systemic change through narrative analysis and strategy development.
Linking mindset change to societal transformation by influencing public demand and engaging stakeholder groups effectively.
Deep dives
Importance of Knowledge Products for Systems Change
Developing knowledge products at Ashoka Globalizer to capture insights from Ashoka Fellows and make them available to change makers worldwide. Courses like systems change and working with government stemmed from observing effective strategies used by social entrepreneurs and the need to influence thinking patterns to create lasting change.
Influence of Social Entrepreneur Strategies
Connection between mindset change and systemic structures highlighted to drive social change. Understanding the need to influence public demand, engaging various stakeholder groups, and creating a chain of demand as a powerful tool to prompt decision makers in government and business to implement change.
Case Studies: Shifting Mindsets on Food Waste and Tobacco Smoking
Exploring case studies on food waste and tobacco smoking to illustrate how influencing mindset can lead to behavioral change. Tristram Sturt and Eijung Pu's approaches to addressing food waste and domestic workers' rights demonstrate the impactful shift in attitudes towards these social issues.
Challenges and Ethics of Mindset Change
Complexity of mindset change efforts, necessity for sustained collaboration, and importance of ethical considerations highlighted. Emphasis on understanding audience segments, developing narrative infrastructure, and engaging with affected groups to ensure responsible and effective mindset change processes.
The third season of the Ashoka Systems Change podcast explores how to influence the way people think, to change the way society works.
In Episode 1 Olga Shirobokova, co-lead of the Systems Unit at Ashoka Globalizer and lead developer of the on-line course on this topic, speaks with Nadine Freeman, co-director of Ashoka Globalizer, to introduce listeners to the course, why it was important to develop and key issues around the topic of influencing mindsets to achieve important changes in social systems.
If you are interested in learning more about how changemakers can analyze their narrative environment and begin to build a strategy around shifting mental models to create the conditions necessary for systemic change, we encourage you to have a look at our free online course on this topic at https://academy.vc4a.com/courses/como-influenciar-impacto/ (Spanish version) and https://www.ashoka.org/en-gb/mindset-shift-course (English version). The online course and the third season of the Ashoka Systems Change podcast were developed thanks to the support and in partnership with PES Latam.
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