
Season 3, Episode 1: Introduction to How To Influence The Way People Think, To Change The Way Society Works
The Ashoka Systems Change Podcast
Shifting Mindsets: The Tobacco Control Movement
Exploring the historical journey of tobacco use in America, from strategic advertising by tobacco companies promoting smoking as cool to the transformative impact of the anti-smoking movement leveraging science, media, and grassroots activism to change societal perspectives.
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