Shifting Narratives for Societal Change

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The chapter explores the intricacies of changing societal mindsets through narrative strategies, emphasizing the need for collaboration and sustained efforts. It delves into the impact of stories on influencing policymakers and driving legislative changes, particularly focusing on the experiences of domestic workers in the United States. The conversation underscores the importance of understanding diverse audience segments and utilizing data and insights to effectively shape societal perspectives.

The third season of the Ashoka Systems Change podcast explores how to influence the way people think, to change the way society works.

In Episode 1 Olga Shirobokova, co-lead of the Systems Unit at Ashoka Globalizer and lead developer of the on-line course on this topic, speaks with Nadine Freeman, co-director of Ashoka Globalizer, to introduce listeners to the course, why it was important to develop and key issues around the topic of influencing mindsets to achieve important changes in social systems.

If you are interested in learning more about how changemakers can analyze their narrative environment and begin to build a strategy around shifting mental models to create the conditions necessary for systemic change, we encourage you to have a look at our free online course on this topic at https://academy.vc4a.com/courses/como-influenciar-impacto/ (Spanish version) and https://www.ashoka.org/en-gb/mindset-shift-course (English version). The online course and the third season of the Ashoka Systems Change podcast were developed thanks to the support and in partnership with PES Latam.