5x CrossFit Champion Mat Fraser: The Extreme Discipline it Took to Succeed - Ep. 51
Jul 23, 2024
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Mat Fraser, a five-time CrossFit champion, discusses his transition from athlete to entrepreneur, launching an app for athletes, new affiliate programming for gyms, building a supplement brand, sacrifices in his athletic journey, importance of military spouses in CrossFit, and extreme dedication of elite athletes like Kobe Bryant.
Transitioning to entrepreneurship post-retirement for fitness ventures and Podium Supplements.
Building HWPO training program with structured regimens for all fitness levels.
Launching Podium Supplements with selective partnerships and focus on quality.
Adapting training routines post-injury with a holistic focus on fitness and health goals.
Deep dives
Matt Frazier's Transition after Retirement
After retiring from competitive CrossFit, Matt Frazier delved into entrepreneurship, establishing HWPO training and Podium Supplements. He focused on training for high-level athletes and beginners alike, collaborating with professionals to expand training programs. Frazier's shift post-retirement emphasized dedicating time to business ventures and maintaining a rigorous, yet fulfilling routine.
HWPO Training Evolution
HWPO training evolved from a planned side project to a significant venture led by Matt Frazier. The overwhelming response propelled the program's growth, engaging professionals and beginners in structured fitness regimens. Collaborating with a dedicated team, including CEO Matt O'Keefe, Frazier emphasized the importance of consistent effort and quality training programs.
Podium Supplements Launch and Expansion
Podium Supplements inception stemmed from a collaboration with partners and athletes like Justin Medeiros. Frazier's meticulous approach in selecting only the best athletes and partnering with industry experts like Paul led to Podium's success. Despite the competitive supplement market, Frazier's strategic planning and focus on quality contributed to Podium's growth and expansion into major retail outlets.
Frazier's Approach to Training and Post-Injury Recovery
Post-injury, Frazier adapted his training regimen to navigate through challenges like a major knee injury. His disciplined training routine shifted focus to comprehensive workouts combining weightlifting, cardio, and gymnastics to maintain overall fitness. Frazier's resilience and strategic approach post-injury underscored his commitment to long-term health and fitness goals.
Balancing Business Ventures and Family Life
Reflecting on his career and transition, Frazier emphasized the importance of prioritizing family and maintaining a work-life balance. Focusing on his daughter and sustaining family time, Frazier recognized the significance of strategic decisions in aligning personal priorities with professional endeavors. Upholding values of dedication, resilience, and family, Frazier navigated his post-competitive journey with a holistic perspective.
Supportive Partner Sacrifice
The podcast episode discusses the sacrifices and support of a partner during the career of the host, highlighting how the partner transitioned her life to support the host's athletic goals. The partner quit her job, moved to a different location, and dedicated herself to assisting the host's training and wellness. This selfless support encompassed various roles, from bodywork and nutrition to providing emotional support and making significant life adjustments for the success of the host.
Healthy Relationship Dynamics
The episode delves into the impact of unwavering support in relationships, drawing parallels between the host's experience with his spouse and the challenges faced by military spouses. It underlines the importance of mutual support and understanding in relationships where one partner pursues demanding goals. The discussion emphasizes the need for realistic expectations, shared responsibilities, and the significance of storytelling to enhance connection and empathy within the community.
Mat Fraser is considered one of the greatest CrossFit athletes of all time. He’s won five consecutive CrossFit Games from 2016 - 2020. Today he is the founder and Chief Product Officer of HWPO (“Hard Work Pays Off”), a fitness training program, as well as the author of the book “HWPO: Hard Work Pays Off: A Strength Training Book”.
You can learn more about Mat by following him on Instagram @mathewfras or check out hwpotraining.com.
