The Born Primitive Podcast

In this engaging episode of the Born Primitive podcast, Bear and Tony sit down with Wyatt Ewing.Ewing the Founder of Ice Barrel, to dive into the powerful origin story behind one of the most recognized names in cold therapy. Wyatt opens up about his difficult upbringing, sharing how early life challenges forged a mindset of resilience, resourcefulness, and personal growth that ultimately led him to create Ice Barrel. The conversation explores not just the science and benefits of cold exposure — including improved mental clarity, stress regulation, and physical recovery — but also the deeper “why” behind the brand. From pain to purpose, Wyatt’s journey is a testament to how adversity, when met with vision and discipline, can lead to something truly transformational.To learn more about Ice Barrel check out: https://icebarrel.com/To check out our brand visit: https://bornprimitive.com/And you can  learn more about Born Primitive Tactical by visiting: https://bornprimitivetactical.comFollow us on Instagram: ⁠⁠⁠⁠⁠⁠https://www.instagram.com/bornprimitive/Subscribe to our YouTube Channel: ⁠⁠https://www.youtube.com/channel/UCruGgs2p3VVVy-v6YTiKuQwPRODUCED BY IRONCLAD

In this engaging episode of the Born Primitive podcast, Bear and Tony sit down with Bert Sorin.Bert shares how Sorinex—short for Sorin Exercise Equipment—sprang from humble beginnings in his father Richard’s garage to becoming a powerhouse in strength‑training gear. Bert described stepping into the family enterprise, fusing his own athletic journey—from D‑I hammer‑throw All‑American to Olympic trials contender—with his father’s unrelenting DIY ethos. Their story, he shared, reflects the trials, tears, successes, and unwavering persistence needed to build a lasting legacy—and illustrates what it really takes to create, scale, and sustain a family-run company in a demanding industry .To learn more about Sorinex check out: https://www.sorinex.com/To check out our brand visit: https://bornprimitive.com/And you can  learn more about Born Primitive Tactical by visiting: https://bornprimitivetactical.comFollow us on Instagram: ⁠⁠⁠⁠⁠⁠https://www.instagram.com/bornprimitive/Subscribe to our YouTube Channel: ⁠⁠https://www.youtube.com/channel/UCruGgs2p3VVVy-v6YTiKuQwPRODUCED BY IRONCLAD

In this engaging episode of the Born Primitive podcast, Bear and Tony sit down with Dr. Chris Frueh.Clinical psychologist and trauma expert Dr. Chris Frueh to expose a silent crisis among America’s most elite warriors—Special Forces operators who are being misdiagnosed, misunderstood, and mistreated by a broken mental health system. Drawing from decades of research and firsthand experience, Dr. Frueh explains why blanket PTSD diagnoses are failing veterans, masking deeper, more complex wounds. He calls for a revolution in how we understand and heal trauma, offering a path forward that prioritizes personalized care, community, and resilience. This conversation challenges conventional narratives and delivers a bold vision for reclaiming the health and humanity of those who serve at the highest levels.To learn more about Chris check out: https://chrisfrueh.com/To check out our brand visit: https://bornprimitive.com/And you can  learn more about Born Primitive Tactical by visiting: https://bornprimitivetactical.comFollow us on Instagram: ⁠⁠⁠⁠⁠⁠https://www.instagram.com/bornprimitive/Subscribe to our YouTube Channel: ⁠⁠https://www.youtube.com/channel/UCruGgs2p3VVVy-v6YTiKuQwPRODUCED BY IRONCLAD

In this powerful episode of the Born Primitive podcast, Bear and Tony sit down with W. Bryan Hubbard. Hubbard unpacks his mission to combat addiction through the groundbreaking potential of ibogaine—a psychoactive plant medicine showing promise where conventional treatments have failed. Drawing from personal experience and deep research, Hubbard exposes the role of pharmaceutical corruption in fueling the opioid crisis, painting a damning picture of systemic failure. He reflects on the pivotal Joe Rogan interview that galvanized his advocacy, discusses the challenges of bringing ibogaine into the mainstream, and shares raw stories from the front lines of healing and recovery. This conversation dives into crisis, controversy, and the hope for a radical cure.To learn more about Bryan check out: https://www.wbryanhubbard.com/To check out our brand visit: https://bornprimitive.com/And you can  learn more about Born Primitive Tactical by visiting: https://bornprimitivetactical.comFollow us on Instagram: ⁠⁠⁠⁠⁠⁠https://www.instagram.com/bornprimitive/Subscribe to our YouTube Channel: ⁠⁠https://www.youtube.com/channel/UCruGgs2p3VVVy-v6YTiKuQwPRODUCED BY IRONCLAD

In this episode of the Born Primitive podcast, Bear and Tony sit down with Zach Bitter. In this episode, ultramarathoner Zach Bitter offers a deep dive into the physical and mental demands of running 100 miles, revealing the mindset required to push through extreme fatigue and discomfort. He breaks down how he maintained an astonishing 6:47 pace over the full distance, highlighting the precise balance of endurance, pacing, and mental focus. Zach also emphasizes the critical role of strength training, often overlooked by runners, in enhancing performance and preventing injury. His nutrition strategy—tailored for long-distance racing—is designed to sustain energy levels while avoiding common digestive issues. Altogether, Zach provides a comprehensive look into what it truly takes to compete at the elite level in ultrarunning.To learn more about Zach check out: http://zachbitter.comTo check out our brand visit: https://bornprimitive.com/And you can  learn more about Born Primitive Tactical by visiting: https://bornprimitivetactical.comFollow us on Instagram: ⁠⁠⁠⁠⁠⁠https://www.instagram.com/bornprimitive/Subscribe to our YouTube Channel: ⁠⁠https://www.youtube.com/channel/UCruGgs2p3VVVy-v6YTiKuQwPRODUCED BY IRONCLAD

In this episode of The Born Primitive Podcast, Bear and Tony sit down with Dr. Kelly Starrett, co-author of Built to Move, sharing a no-nonsense blueprint for building a durable, pain-free body through mobility, proper movement patterns, and functional training—starting in childhood. He challenges conventional warm-up routines, explaining why most people have been doing them wrong, and makes the case for integrating mobility into daily life rather than treating it as an afterthought. Starrett emphasizes that physical aesthetics are irrelevant if your body doesn’t move well or breaks down under real-world demands. He dives deep into raising resilient, functional kids through play, movement quality, and habit-building at home, and lays out a science-based, practical approach for sprinting without injury. Whether you're an elite athlete, a weekend warrior, or a parent, this conversation is packed with eye-opening insights that challenge mainstream fitness myths.Follow Dr. Kelly Starrett on Instagram at: https://www.instagram.com/thereadystate/?hl=enTo check out our brand visit: https://bornprimitive.com/And you can  learn more about Born Primitive Tactical by visiting: https://bornprimitivetactical.comFollow us on Instagram: ⁠⁠⁠⁠⁠⁠https://www.instagram.com/bornprimitive/Subscribe to our YouTube Channel: ⁠⁠https://www.youtube.com/channel/UCruGgs2p3VVVy-v6YTiKuQwPRODUCED BY IRONCLAD

In this episode of the Born Primitive podcast, Bear and Tony dive into the complex landscape of tariffs, global economics, and political discourse, offering both macro-level insight and personal experience. Kicking off with a detailed breakdown of the current tariff situation, Bear—CEO of Born Primitive—explains how shifting trade policies are impacting American businesses. The conversation also explores the challenges tied to “Made in America” manufacturing, shedding light on the high costs and logistical hurdles brands face when trying to produce domestically. Highlight clips underscore key themes, including the importance of creating leverage in international negotiations, the necessity of recognizing our own confirmation biases in political conversations, and the urgent need for unity across ideological lines. Together, the hosts encourage listeners to think critically about economic policy and to consider pragmatic paths forward in both business and politics.To check out our brand visit: https://bornprimitive.com/And you can  learn more about Born Primitive Tactical by visiting: https://bornprimitivetactical.comFollow us on Instagram: ⁠⁠⁠⁠⁠⁠https://www.instagram.com/bornprimitive/Subscribe to our YouTube Channel: ⁠⁠https://www.youtube.com/channel/UCruGgs2p3VVVy-v6YTiKuQwPRODUCED BY IRONCLAD

In this episode of the Born Primitive Podcast, John Miles shares a powerful conversation with hosts Bear and Tony about how to live with purpose, intention, and clarity in today’s chaotic world. Drawing from his high-stakes experience as a Fortune 500 C-suite executive, John reflects on the intense pressures of corporate life and the personal cost of ignoring your inner truth. He dives deep into the idea that crisis can be a catalyst for transformation, and reveals how self-awareness—a rare superpower in a fast-paced society—can help you break free from suppression and live more authentically. This episode is a call to pause, reflect, and take ownership of the life you're truly meant to lead.Take a look at John Miles website at: https://johnrmiles.com/To check out our brand visit: https://bornprimitive.com/And you can  learn more about Born Primitive Tactical by visiting: https://bornprimitivetactical.comFollow us on Instagram: ⁠⁠⁠⁠⁠⁠https://www.instagram.com/bornprimitive/Subscribe to our YouTube Channel: ⁠⁠https://www.youtube.com/channel/UCruGgs2p3VVVy-v6YTiKuQwPRODUCED BY IRONCLAD

In this episode of the Born Primitive Podcast, hosts Bear and Tony speak with Clayton Smith about Beond Service's mission to heal veterans suffering from trauma, addiction, and suicidal ideation through the use of Ibogaine, a powerful psychedelic plant medicine. The conversation highlights a new partnership between Born Primitive and Beond Service, aiming to fund life-saving treatments for veterans. Clayton shares his own transformative experience with Ibogaine, detailing how it helped him overcome alcoholism and rewire his brain. The episode explores how Beond’s clinical, medically supervised Ibogaine protocols offer hope for long-term healing, underscoring their commitment to combating the veteran suicide crisis with compassion, innovation, and purpose.To check out our brand visit: https://bornprimitive.com/And you can  learn more about Born Primitive Tactical by visiting: https://bornprimitivetactical.comFollow us on Instagram: ⁠⁠⁠⁠⁠⁠https://www.instagram.com/bornprimitive/Subscribe to our YouTube Channel: ⁠⁠https://www.youtube.com/channel/UCruGgs2p3VVVy-v6YTiKuQwPRODUCED BY IRONCLAD

In this episode of The Born Primitive Podcast, Bear and Tony dive into the raw truth behind entrepreneurship, leadership, and what it really takes to stand out in any career path. From the get-go, the message is clear: entrepreneurship isn’t for everyone, and chasing the title without the grit can lead to burnout and regret. The conversation unpacks the real challenges of building a brand like Born Primitive, including the intentional choice to stay family-owned and self-funded — avoiding the temptation of fast money and external control. We also explore the backlash that can come with standing firm in your values, including the hate mail received for publicly supporting law enforcement. At the heart of it all is a powerful message: whether you’re leading a business or working within one, owning your lane, bringing value, and operating with integrity will always set you apart.To check out our brand visit: https://bornprimitive.com/And you can  learn more about Born Primitive Tactical by visiting: https://bornprimitivetactical.comFollow us on Instagram: ⁠⁠⁠⁠⁠⁠https://www.instagram.com/bornprimitive/Subscribe to our YouTube Channel: ⁠⁠https://www.youtube.com/channel/UCruGgs2p3VVVy-v6YTiKuQwPRODUCED BY IRONCLAD