Building a Supplement Brand and Transitioning from Athlete to Entrepreneur

The chapter covers the journey of creating a supplement brand, from its inception during a vacation to achieving nationwide retail distribution. It also explores a five-time CrossFit champion's shift from intense physical training to entrepreneurship, discussing the challenges of injury, recovery, and adjusting priorities towards health. Additionally, the conversation delves into the lingering desire for competition and nostalgia for past athletic achievements even post-retirement.