Dan Kennedy's Magnetic Marketing Podcast The Four Pillars of Authority Marketing With Adam Witty
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Nov 24, 2023 Adam Witty, author and authority marketing expert, discusses the importance of positioning yourself as an authority in your field. He highlights the power of authority marketing and the benefits of becoming known and respected in a specific niche. The podcast also explores success stories of individuals who have successfully established credibility and the strategic actions they took to build authority in their respective fields.
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Authority Marketing's Power
- Authority marketing positions you as the expert, attracting prospects.
- It shifts from forceful selling to magnetic attraction.
Slightly Famous
- Focus on being slightly famous within your target market, not globally.
- Concentrate on being known by those who can and will pay for your expertise.
Jim Ziggler: A Niche Rockstar
- Jim Ziggler, an automotive consultant, is unknown outside his industry.
- However, he is highly recognized and respected within the car business.