18min chapter

Dan Kennedy's Magnetic Marketing Podcast cover image

The Four Pillars of Authority Marketing With Adam Witty

Dan Kennedy's Magnetic Marketing Podcast

CHAPTER

The Power of Authority Marketing

This chapter discusses the importance of becoming known and respected as an authority figure in a specific field. It highlights the benefits of being the go-to person for something of high value and attracting influential individuals. The hosts also touch on the autonomy that can be achieved through authority marketing.

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