3min chapter

Dan Kennedy's Magnetic Marketing Podcast cover image

The Four Pillars of Authority Marketing With Adam Witty

Dan Kennedy's Magnetic Marketing Podcast

CHAPTER

Establishing Authority and Generating Publicity

Dr. Hotesey shares his strategies for using authority marketing, including leveraging a book chapter by Suzanne Summers, focusing on local publicity in Houston, and utilizing speaking engagements to gain credibility and generate publicity.

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