Under the Influence with Terry O'Reilly Two Minutes For Looking So Good: Star Athlete Endorsements
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Apr 5, 2025 Explore the fascinating world of sports star endorsements. Discover how Rocket Richard inspired a catchphrase that resonates with Boomers. Dive into Serena Williams' impactful Nike commercial promoting women in sports. Uncover the quirky story of Joe Namath endorsing pantyhose, breaking gender norms with charm and humor. This podcast weaves together iconic moments and the powerful intersection of athletics and advertising, revealing how athlete endorsements reshape perceptions and drive consumer behavior.
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Grecian Formula Origin
- Julius Amos' Greek barber gave him a dandruff solution that also darkened his gray hair.
- This led to the creation and success of Grecian Formula 16, a men's hair dye.
Rocket Richard's Grecian Formula Ad
- Hockey legend Maurice "Rocket" Richard starred in a Grecian Formula commercial in 1983.
- The commercial's catchphrase, "Two minutes for looking so good," became iconic.
Joe Namath in Pantyhose
- Ad writer Peggy King wanted to put a man in pantyhose to show the product's effectiveness.
- Joe Namath agreed to do the commercial for $100,000, revealing he already shaved his legs for football.