Two Minutes For Looking So Good: Star Athlete Endorsements
Under the Influence with Terry O'Reilly
Reimagining Men's Grooming: The Success of Grecian Formula
This chapter explores the marketing evolution of Grecian Formula, from its initial targeting of women to a successful relaunch aimed at men. Featuring the impactful role of advertising and the endorsement by athlete Maurice Richard, it captures the essence of youth and confidence in branding.
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