Defying Odds: Athletes in Advertising

This chapter explores the compelling stories of iconic athletes, including Layla Ali and the Williams sisters, who have transformed societal perceptions in sports through powerful marketing campaigns. It highlights the innovative strategies of Adidas and Nike, showcasing how each campaign not only celebrated athletic achievements but also addressed social barriers. By tracing the historical significance of athlete endorsements, the chapter illustrates the profound impact these narratives have on both the sports and advertising industries.