Freakonomics Radio

571. Greeting Cards, Pizza Boxes, and Personal Injury Lawyers

15 snips
Jan 4, 2024
Discover what millennials are doing to make their mark in the $7 billion greeting card industry. Uncover the surprising designs and evolving trends shaping how we connect. Learn about the journey of pizza boxes, from origin to modern efficiency, and how they impact your favorite slice. Delve into the world of personal injury law, revealing the fierce advertising battle and its implications for justice. This episode blends creativity, commerce, and legal drama into an engaging exploration of everyday economics.
Ask episode
AI Snips
Chapters
Books
Transcript
Episode notes
ANECDOTE

Millennials Save Greeting Cards

  • Millennials, known for killing industries, have unexpectedly saved the greeting card industry.
  • They buy highly differentiated, expensive cards, reflecting their close relationships.
INSIGHT

Greeting Card Categories and Buyers

  • Greeting cards are categorized as everyday (birthdays, weddings) and seasonal (Christmas, Mother's Day).
  • Women buy 85% of cards, often acting as "kinkeepers" who maintain family connections.
ANECDOTE

Millennial Card Buying Habits

  • Boomers browse in-store, while millennials send cards to "card-worthy" friends, prioritizing unique designs.
  • These artisanal cards are found in diverse locations, from car washes to dress shops.
Get the Snipd Podcast app to discover more snips from this episode
Get the app