Millennials dominate the greeting card industry with evolving designs and diverse locations. Discover the engineering behind pizza boxes, including competition to find the fastest folder. Explore the impact of personal injury lawyer ads, compensation factors, and the influence of Supreme Court rulings. Finally, explore the creative side of greeting cards and advertisements for Menards, McDonald's, and Carvana.
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Quick takeaways
Millennials have shifted the design trends in greeting cards towards more self-deprecating and brutally honest designs, while larger card brands like Hallmark and American Greetings still maintain a strong presence in retail stores.
Personal injury law firms heavily invest in marketing and advertising to attract clients, with billions of dollars spent on bold commercials and billboards, as lawyers rely on advertising to build their reputation and bring in cases.
Deep dives
The Popularity of Greeting Cards
Greeting cards remain a $7 billion industry, with Americans buying around 6.5 billion cards each year. The market is dominated by two major companies: Hallmark Cards and American Greetings, who together control 80% of the market. Cards are divided into everyday and seasonal categories, with Christmas being the biggest holiday for card sales. The industry has seen a shift in buying patterns, with millennials now being the largest buyers of greeting cards.
Design Trends in Greeting Cards
Design trends in greeting cards have shifted to cater to millennials. Traditional, sappy cards have given way to more self-deprecating and brutally honest designs. Cards with edgy humor and popular culture references are now in high demand. Smaller card brands often appeal to millennials by offering more personalized and artisanal designs. However, the dominant players in the market, Hallmark and American Greetings, continue to have a strong presence in retail stores.
The Marketing and Advertising of Personal Injury Lawyers
Personal injury law firms heavily invest in marketing and advertising to attract new clients. The industry spends billions of dollars on TV, radio, print, and digital ads. Ad firms specializing in personal injury law work closely with lawyers to create bold and attention-grabbing commercials and billboards. Lawyers rely on advertising to build their reputation and bring in cases, making it essential in this highly competitive field.
How Personal Injury Lawyers Operate
Personal injury lawyers operate on a contingency fee basis, meaning they only get paid if they win a case. This fee, typically around 33-40% of the settlement, incentivizes lawyers to take on cases they believe they can win. Settlements for personal injury claims can range from a few thousand dollars to millions of dollars, depending on the severity of the injury and various factors. Lawyers play a crucial role in advocating for their clients and pursuing fair compensation.
In a special episode of The Economics of Everyday Things, host Zachary Crockett explains what millennials do to show they care, how corrugated cardboard keeps your food warm, and why every city has a billboard for a guy who calls himself “The Hammer.”