The Cost of Adverting in Personal Injury Law

In a special episode of The Economics of Everyday Things, host Zachary Crockett explains what millennials do to show they care, how corrugated cardboard keeps your food warm, and why every city has a billboard for a guy who calls himself “The Hammer.”

• SOURCES:
  • Jason Abraham, managing partner of Hupy & Abraham.
  • Nora Engstrom, professor at Stanford Law School.
  • Kyle Hebenstreit, C.E.O. of Practice Made Perfect.
  • Patrick Kivits, president of corrugated packaging at WestRock.
  • Mia Mercado, writer and former editor at Hallmark.
  • Eric Nelson, green business program manager for Johnson County, Kansas.
  • Scott Wiener, founder of Scott's Pizza Tours.
  • George White, president of Up With Paper and former president of the American Greeting Card Association.

• RESOURCES:
  • 34th Louie Awards - Finalists & Winners, (2022-2023).
  • "Personal Injury Settlement Amounts Examples (2024 Guide)," by Jeffrey Johnson (Forbes Advisor, 2022).
  • "Who Is the Fastest Pizza Box Folder?! World Pizza Games 2021," video by The Laughing Lion (2021).
  • "Season’s (and Other...) Greetings," by Maria Ricapito (Marie Claire, 2020).
  • "Scott's Pizza Chronicles: A Brief History of the Pizza Box," by Scott Wiener (Serious Eats, 2018).
  • "Apple Patented a Pizza Box, for Pizzas," by Jacob Kastrenakes (The Verge, 2017).
  • "Hallmark Greeting Cards Have Adjusted to the Digital Revolution," by Trent Gillies (CNBC, 2017).
  • "We Eat 100 Acres of Pizza a Day in the U.S.," by Lenny Bernstein (The Washington Post, 2015).
  • "Low Ball: An Insider’s Look at How Some Insurers Can Manipulate Computerized Systems to Broadly Underpay Injury Claims," by Mark Romano and J. Robert Hunter (Consumer Federation of America, 2012).
  • "A Century of Change in Personal Injury Law," by Stephen D. Sugarman (UC Berkeley Public Law Research Paper, 2000).
  • Pizza Tiger, by Thomas Monaghan (1986).
  • Bates v. State Bar of Arizona, in the Supreme Court of Arizona (1977).