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571. Greeting Cards, Pizza Boxes, and Personal Injury Lawyers

Freakonomics Radio

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The Evolution of Greeting Cards

This chapter dives into the dynamic world of greeting cards, examining the influential Louis Awards and the $7 billion industry shaped by millennials. It contrasts innovative trends from smaller publishers with established giants like Hallmark and American Greetings, highlighting shifts in consumer preferences. Listeners gain insight into the design process and the challenges traditional card makers face in adapting to evolving communication methods.

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