The Ankler Podcast Creator Coup: CEO Neal Mohan on YouTube Beating Netflix Without Buying a Single Show
Jun 18, 2025
Neal Mohan, CEO of YouTube, discusses the platform's rise, now outpacing Netflix in TV viewership. He tackles the evolving creator economy and why YouTube is becoming the go-to for engaging content over traditional media. Mohan reveals insights on the NFL Sunday Ticket deal and the platform's expansion into global sports rights. He also highlights YouTube's dominance in video podcasts and how AI is reshaping creative opportunities for users, ensuring that creators thrive in this new landscape.
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YouTube Surpasses Netflix on TV
- YouTube surpassing Netflix with 11% TV watch time shows a massive shift in consumer behavior.
- People decide how to spend time; YouTube serves various engagement modes from short videos to live sports.
YouTube Is The New TV
- YouTube is becoming the new TV by offering diverse content types in one place.
- It uniquely combines traditional content with participatory fandom, making it a culture epicenter.
Creators View YouTube As Home
- Creators like Mr. Beast prioritize YouTube as their creative home base.
- Their success on YouTube often leads to ancillary opportunities on other platforms.