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Creator Coup: CEO Neal Mohan on YouTube Beating Netflix Without Buying a Single Show

The Ankler Podcast

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Navigating the New Age of Marketing: The Power of Fandom and Community Engagement

This chapter explores the changing dynamics of marketing in the entertainment industry, focusing on the critical role of community and fandom. It emphasizes the shift from traditional marketing methods to more engaged, authentic interactions through platforms like YouTube, using examples such as Minecraft to illustrate successful strategies.

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