The YouTube Revolution in Content Creation

Live from Cannes Lions, Ankler Media CEO Janice Min hosts a rollicking, wide-ranging conversation with YouTube CEO Neal Mohan about the platform’s growing dominance — both on TV screens and across culture — as ad dollars and audience swing decisively toward creators and away from traditional entertainment. Now that YouTube claims a larger share of TV viewership than Netflix, Mohan responds to Netflix co-CEO Ted Sarandos’ swipe that YouTube is for “killing time” while Netflix is for “spending time.” “Who am I to say what’s spending time, engaging time, quality time, killing time?” Mohan told a packed audience at ADWEEK House. “It’s all of us as consumers — the 2 billion people that come to YouTube every single day — we get to decide how to spend our time.” (YouTube Originals shut down in 2022 before Mohan took the CEO seat.) Other highlights: Mohan answers whether YouTube’s reported $2 billion per year NFL Sunday Ticket deal is paying off; teases plans for global sports rights expansion; and breaks down how the company has quietly captured massive podcast market share from Apple and Spotify. And stick around until the end — for his final swipe back at Netflix.

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