No Hacks: The Mindset Behind Digital Optimization and Growth
AI Cookbook: Practical applications for UX, CRO & Experimentation with Craig Sullivan and Iqbal Ali
May 21, 2024
Craig Sullivan, an expert in generative AI, and Iqbal Ali, a specialist in experimentation and CRO, dive into transformative applications of AI in product design and user experience. They discuss starting small with AI tools to boost creativity while emphasizing the need for human oversight. Iqbal shares insights on integrating AI into workflows responsibly, stressing the importance of maintaining a human touch. The conversation also teases an upcoming workshop to enhance practical understanding of AI in experimentation.
36:31
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Quick takeaways
- Embracing generative AI requires a hands-on approach, starting with small steps to enhance creativity and problem-solving.
- Networking at industry conferences like Experimentation Elite is crucial for sharing insights and fostering community in the experimentation field.
Deep dives
Just Start Using Generative AI
Beginning to use generative AI can feel intimidating, but the best approach is simply to start experimenting with it. The analogy of learning to ride a bike is employed to illustrate this point, emphasizing that while people may have questions about how to use tools effectively, the key is to get started and learn through experience. As users engage with generative AI, they can discover its capabilities and how it can support various tasks. This hands-on approach serves as an icebreaker for overcoming the initial fears associated with adopting new technology.
