Craig Sullivan, an expert in generative AI, and Iqbal Ali, a specialist in experimentation and CRO, dive into transformative applications of AI in product design and user experience. They discuss starting small with AI tools to boost creativity while emphasizing the need for human oversight. Iqbal shares insights on integrating AI into workflows responsibly, stressing the importance of maintaining a human touch. The conversation also teases an upcoming workshop to enhance practical understanding of AI in experimentation.