Mobile Dev Memo Podcast
MDM Canon: What is performance marketing?
Jun 25, 2024
Explore the integration of performance marketing into all marketing strategies, the contrasts between traditional advertising and performance marketing, and the evolving landscape of performance marketing in this thought-provoking podcast discussion.
32:24
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Quick takeaways
- Performance marketing combines brand and direct response strategies, debunking the misconception of marketing as polar opposites.
- A comprehensive model in performance marketing connects spending to outcomes, aiding in decision-making and strategy adjustments over time.
Deep dives
Understanding Performance Marketing
Performance marketing is not just a tactic but a broader strategy encompassing brand and direct response marketing. The misconception of marketing existing as polar opposites is debunked, emphasizing that all marketing should be performance-oriented. Performance marketing involves a model connecting spending to outcomes, allowing for various tactics under the 'performance marketing' umbrella, rather than being mutually exclusive.
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