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5min chapter
MDM Canon: What is performance marketing?
Mobile Dev Memo Podcast
Exploring the Contrasts Between Traditional Advertising and Performance Marketing
This chapter delves into the distinctions between traditional advertising and performance marketing in the marketing realm, emphasizing the focus of traditional advertising on emotions and lasting impressions, while highlighting performance marketing's emphasis on connecting ad spend to value through data-driven strategies.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode