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15min chapter
MDM Canon: What is performance marketing?
Mobile Dev Memo Podcast
Understanding Performance Marketing
The chapter explores the framework of performance marketing, focusing on updating assumptions based on data and connecting marketing investments to revenue generation. It discusses the challenges of verifying information and adapting to changes in privacy regulations, emphasizing the importance of building a robust measurement system to track return on investment.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode