The Marketing Millennials How to Start A YouTube Channel for Your Brand with Avi Shenkar | Ep. 383
Jan 14, 2026
In this conversation, Avi Shenkar, the marketing lead at Luxury Bazaar, shares his insights on maximizing YouTube for brand growth. He debunks the myth that YouTube is waning, emphasizing its potential for engaging content like behind-the-scenes dramas and educational videos. Avi discusses the importance of personal branding, why relatable personalities attract more followers than institutions, and offers practical tips on launching with Shorts. He also warns brands to think like viewers and craft compelling hooks for their content.
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YouTube Replaced Paid Channels
- Avi built a YouTube empire after Meta banned and Google restricted their paid channels, creating visibility they otherwise couldn't get.
- The channel turned watch dealers into celebrities and opened doors paid ads never could.
Start With Shorts To Test Ideas
- Start with short-form (YouTube Shorts) to warm an account and test what content resonates quickly.
- Then convert winning short ideas into longer educational or behind-the-scenes videos.
Behind-The-Scenes Drives Engagement
- Behind-the-scenes content attracts viewers because it shows process, drama, and real business problems.
- Those authentic stories create emotional engagement and business opportunities beyond ads.