Avi Shenkar

This week’s guest, Avi Shenkar, CMO of Luxury Bazaar, dives into the vibrant world of YouTube marketing for luxury brands. He debunks myths about the platform's decline, emphasizing its potential for creating engaging content. Avi shares how to transform articles into videos and the importance of striking a balance between viewer retention and reach. With anecdotes about Philadelphia cheesesteaks and strategies for building a production team, he reveals common mistakes brands make and innovative approaches to capture audience attention.

In this conversation, Avi Shenkar, the marketing lead at Luxury Bazaar, shares his insights on maximizing YouTube for brand growth. He debunks the myth that YouTube is waning, emphasizing its potential for engaging content like behind-the-scenes dramas and educational videos. Avi discusses the importance of personal branding, why relatable personalities attract more followers than institutions, and offers practical tips on launching with Shorts. He also warns brands to think like viewers and craft compelling hooks for their content.