This week’s guest, Avi Shenkar, CMO of Luxury Bazaar, dives into the vibrant world of YouTube marketing for luxury brands. He debunks myths about the platform's decline, emphasizing its potential for creating engaging content. Avi shares how to transform articles into videos and the importance of striking a balance between viewer retention and reach. With anecdotes about Philadelphia cheesesteaks and strategies for building a production team, he reveals common mistakes brands make and innovative approaches to capture audience attention.