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The Marketing Millennials
308 - How to Start A YouTube Channel for Your Brand with Avi Shenkar
Feb 5, 2025
This week’s guest, Avi Shenkar, CMO of Luxury Bazaar, dives into the vibrant world of YouTube marketing for luxury brands. He debunks myths about the platform's decline, emphasizing its potential for creating engaging content. Avi shares how to transform articles into videos and the importance of striking a balance between viewer retention and reach. With anecdotes about Philadelphia cheesesteaks and strategies for building a production team, he reveals common mistakes brands make and innovative approaches to capture audience attention.
42:28
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Quick takeaways
- YouTube remains a valuable marketing channel, particularly for brands pivoting to organic content amidst traditional advertising constraints, as highlighted by the luxury watch industry's experience.
- Creating engaging video content through behind-the-scenes storytelling and personal branding can significantly enhance audience connection and brand recognition over conventional corporate messaging.
Deep dives
Building a YouTube Channel with Constraints
The discussion emphasizes the advantages of starting a YouTube channel when facing constraints in marketing options. When traditional methods like running ads on platforms such as Meta or Google become problematic due to legal restrictions, exploring organic channels like YouTube offers an opportunity for growth. The speaker highlights how the luxury watch industry faced barriers when attempting to retarget potential customers, leading to a pivot towards content creation on YouTube instead. This shift allowed them to creatively showcase their business while avoiding trademark issues, ultimately facilitating organic brand recognition and engagement.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode