The Marketing Millennials 308 - How to Start A YouTube Channel for Your Brand with Avi Shenkar
Feb 5, 2025
This week’s guest, Avi Shenkar, CMO of Luxury Bazaar, dives into the vibrant world of YouTube marketing for luxury brands. He debunks myths about the platform's decline, emphasizing its potential for creating engaging content. Avi shares how to transform articles into videos and the importance of striking a balance between viewer retention and reach. With anecdotes about Philadelphia cheesesteaks and strategies for building a production team, he reveals common mistakes brands make and innovative approaches to capture audience attention.
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Trademark Restrictions Led to YouTube
- Luxury Bazaar, a gray market watch dealer, faced challenges with traditional marketing due to trademark issues with brands like Rolex.
- They turned to YouTube and SEO as alternative organic marketing strategies.
Behind-the-Scenes Content Drives Engagement
- Luxury Bazaar's YouTube success stems from behind-the-scenes content showcasing company operations, including dramas like lost packages or customer disputes.
- This approach humanized the brand and provided unique content, attracting a large audience.
Start with Shorts, Go Behind-the-Scenes
- Start a YouTube channel with short, educational, or entertaining videos to gain initial traction.
- Leverage behind-the-scenes content to provide viewers with exclusive access to your business operations.