Why Personal Brands Outperform Institutions

Don’t believe everything you hear: YouTube (especially with their Shorts feature) isn’t dead or going downhill anytime soon. 

In this throwback episode, Avi explains why YouTube is still a great platform for a mix of news and behind the scenes content. From product reviews to education, the creative opportunities are endless. Plus, you can reformat your textual content into videos. However, there’s a balance between quality viewers and people who’ll view your content briefly. How do you get them to stick around?

And, brands are making a huge mistake on YouTube. Find out what Avi has to say about it.

If you’re on the fence about scaling your brand on YouTube or exploring video options for your brand, this is the episode for YOU. 

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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com