

Goals for 2025
Jan 7, 2025
Discussions center on ambitious growth plans for 2025, focusing on enhancing marketing through YouTube, targeting subscriber goals. They highlight product-led marketing, ensuring authenticity in content created from their offerings. Brand evolution is key, with MeasureU expanding into marketing optimization and ProfitSchool enhancing its coaching programs. The shift towards team-led operations fosters ownership in content creation, while continuous system refinement promises sustained improvement. Broad audience outreach is emphasized, tailoring solutions for freelancers and team managers alike.
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Top-of-Funnel Focus
- Focus on top-of-funnel marketing to increase brand awareness.
- Create product-led content and leverage social media for distribution.
Product-Led Offers
- Define target audience and desired outcomes during product development.
- This simplifies offer creation, as the product itself informs the marketing strategy.
Content Repurposing
- Repurpose product training into marketing content for broader reach.
- Enhance production quality and consider keyword research for better distribution.