Discussions center on ambitious growth plans for 2025, focusing on enhancing marketing through YouTube, targeting subscriber goals. They highlight product-led marketing, ensuring authenticity in content created from their offerings. Brand evolution is key, with MeasureU expanding into marketing optimization and ProfitSchool enhancing its coaching programs. The shift towards team-led operations fosters ownership in content creation, while continuous system refinement promises sustained improvement. Broad audience outreach is emphasized, tailoring solutions for freelancers and team managers alike.
The podcast emphasizes the significance of setting clear and measurable goals for 2025 while adapting to the evolving business landscape.
A strong focus on product-led marketing and team ownership is highlighted as crucial for improving user experiences and fostering innovation.
Deep dives
Setting Goals for 2025
The discussion revolves around establishing clear and measurable goals for the year 2025, with a focus on the intention behind these goals and ensuring they resonate with the current state of the business. The speakers emphasize the importance of reviewing previous goals and determining if they remain aligned with their priorities moving forward. They encourage listeners to consider these goals as a framework for setting their own objectives, particularly in areas concerning offers, products, and systems. This reflects a proactive approach to business planning and the importance of adapting goals in a dynamic environment.
Emphasizing Offers and Marketing Strategies
The conversation highlights the need for strategic offers that attract and engage more customers, focusing on the distinction between top-of-funnel and bottom-of-funnel strategies. Emphasis is placed on increasing social media presence and content distribution to bring awareness to their business, with specific mention of developing a more active YouTube channel. The speakers acknowledge that engaging effectively with potential customers can create a domino effect, leading to increased interest in their programs. They agree that having a clear definition of their product offerings tailored to suit their audience’s needs is crucial for developing successful marketing strategies.
Product Development and Enhancement
The dialogue transitions to product development for both Measure U and Profit School, underscoring the need to enhance existing offerings and ensure they meet customer needs effectively. For Measure U, the focus is on optimizing current products to improve user results rather than introducing new ones, while Profit School is still in the phase of expanding and refining its product catalog. The speakers express the goal of creating a seamless experience for users by ensuring that products are aligned with desired outcomes, thereby allowing them to fulfill their commitments to clients. This approach aims to establish both brands as trusted sources in their respective markets.
Creating Robust Systems for Growth
A significant part of the discussion addresses the continuous improvement of systems within the organization, stressing that no system is ever perfect but should remain adaptable. The goal for 2025 includes using the existing systems to inform improvements while maintaining an open mindset for feedback and iterative development. The speakers highlight an automation-first mentality as a means to increase efficiency and effectiveness, advocating for team members to take ownership of their roles and contribute solutions. This approach is expected to empower the team, allowing them to innovate and enhance the organization’s overall productivity.
Welcome back to the ProfitSchool podcast Business Unfiltered with Mercer and Jeff Sauer today's topic is Goals for 2025.
Top of Funnel Focus: Mercer and Jeff outline plans to strengthen their marketing presence through YouTube channels, aiming for 20,000 subscribers for MeasureU and 5,000 for ProfitSchool.
Product-Led Marketing: They emphasize creating marketing content directly from their products, ensuring authentic value delivery while maintaining high production standards.
Brand Evolution: MeasureU will expand from pure analytics to broader marketing optimization, while ProfitSchool will build out its product catalog and coaching programs.
Team Development: Moving from founder-focused to team-led operations, with staff taking ownership of content creation, coaching, and system improvements.
Systems Refinement: Maintaining systems at 90% completion to allow continuous improvement, while encouraging team members to create and teach systems to others.
Market Expansion: Plans to reach broader audiences by reframing their offerings - MeasureU focuses on marketing improvement through measurement, and ProfitSchool addresses growing freelancers and established team managers.
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