Welcome back to the ProfitSchool podcast Business Unfiltered with Mercer and Jeff Sauer today's topic is Goals for 2025.
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Top of Funnel Focus: Mercer and Jeff outline plans to strengthen their marketing presence through YouTube channels, aiming for 20,000 subscribers for MeasureU and 5,000 for ProfitSchool.
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Product-Led Marketing: They emphasize creating marketing content directly from their products, ensuring authentic value delivery while maintaining high production standards.
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Brand Evolution: MeasureU will expand from pure analytics to broader marketing optimization, while ProfitSchool will build out its product catalog and coaching programs.
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Team Development: Moving from founder-focused to team-led operations, with staff taking ownership of content creation, coaching, and system improvements.
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Systems Refinement: Maintaining systems at 90% completion to allow continuous improvement, while encouraging team members to create and teach systems to others.
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Market Expansion: Plans to reach broader audiences by reframing their offerings - MeasureU focuses on marketing improvement through measurement, and ProfitSchool addresses growing freelancers and established team managers.
