Welcome back to the ProfitSchool podcast Business Unfiltered with Mercer and Jeff Sauer today's topic is Goals for 2025.

• Top of Funnel Focus: Mercer and Jeff outline plans to strengthen their marketing presence through YouTube channels, aiming for 20,000 subscribers for MeasureU and 5,000 for ProfitSchool.

• Product-Led Marketing: They emphasize creating marketing content directly from their products, ensuring authentic value delivery while maintaining high production standards.

• Brand Evolution: MeasureU will expand from pure analytics to broader marketing optimization, while ProfitSchool will build out its product catalog and coaching programs.

• Team Development: Moving from founder-focused to team-led operations, with staff taking ownership of content creation, coaching, and system improvements.

• Systems Refinement: Maintaining systems at 90% completion to allow continuous improvement, while encouraging team members to create and teach systems to others.

• Market Expansion: Plans to reach broader audiences by reframing their offerings - MeasureU focuses on marketing improvement through measurement, and ProfitSchool addresses growing freelancers and established team managers.