AI Snips
Chapters
Transcript
Episode notes
Show Real Use, Not Polished Stills
- Show real product use instead of polished Photoshop images to build buyer confidence.
- Celebrate the messy, in-between moments of a process to make the product feel authentic and relatable.
First UGC Sparked By An Early Customer
- Natalie describes the first UGC post from an early customer, Victoria, who painted a bathroom and excited the team.
- She began by screenshotting and asking customers for permission to share their photos to seed Backdrop's feed.
Founders Stay Close To Social Feedback
- Founders should stay close to customer interactions on social to learn what excites buyers.
- Running Instagram and DMs personally reveals product trends and customer sentiment you won't get from outsourced replies.