What Would Back Drop Be?

The important thing for us is, how do you think outside of the category? How do you create a brand and paint as a design purchase? Because it historically has not been. We were aquired by f s c o, which is a hundred year old heritage luxury design house. And i always like to think of back drop as a designed purchase. It's as impactful as like a five thousand dollar sofa, but as easy to get as like a 60 dollar throw pillow.