How Do You Name Paint Colors?

i don't know what collor disco nap is. How do you name paint colors? I think that we took a really different approach than anyone else in the paint category. It was important that each color has a persona. What does it sound like? What does it feel like? What is the experience of it? And i've always been very inspired by music, and so that's why i say, what does it look like? Cause music can give you a feeling. So how do we create that feeling with color? But also to draw a narrative behind it? Story telling has always been a really important part of anything i do.