Modern Wisdom #943 - Will Ahmed - The Downfall Of CrossFit & The Future Of Fitness
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May 19, 2025 
Will Ahmed, an entrepreneur and CEO of WHOOP, shares insights on the evolution of fitness technology. He explains the dramatic decline of CrossFit, driven by leadership failures and shifting fitness trends. Ahmed discusses the importance of using health data without becoming obsessed, detailing the balance between insight and empowerment. He also emphasizes overcoming self-doubt and managing mental health amid personal challenges. The conversation highlights the joy of pursuing fitness and the impact of sleep on overall performance.
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CrossFit's Multifaceted Downfall
- CrossFit's decline was caused by internal dysfunction and leadership issues despite its powerful grassroots community.
- Its intimidating workouts and high injury rates contributed alongside its organizational failures.
Sleep Consistency is Key
- Sleep consistency is as crucial as total sleep duration for health and performance.
- WHOOP's research shows going to bed and waking up at the same time improves longevity and circadian rhythms.
Rise of Boutique Fitness Communities
- New fitness communities like High Rocks benefit partly from CrossFit's decline but also appeal with lower impact and accessibility.
- Weightlifting often intimidates, so boutique fitness communities grow around less intimidating exercises.