Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34
Introduction
00:00 • 2min
The Pat Tillman Foundation
01:47 • 2min
The Pat Tillman Foundation and the Jolt Effect
03:57 • 1min
The Conundrums Faced by Brand Management
05:26 • 4min
Numerator: A New Way to Collect Data on Consumers
09:21 • 2min
How to Be a Breakout Brand
11:46 • 3min
The Importance of Restraint in Brand Marketing
14:46 • 2min
How to Win Among Particular Demographics
17:15 • 2min
Why Brands Appeal More to Heaviest Buyers
19:44 • 3min
How to Pick Up Light Users of Your Category
22:30 • 2min
How to Be a Successful Breakout Brand
24:50 • 3min
How to Target a Demographic
27:54 • 2min
How to Measure Category Sales and Market Share by Usage Occasion
29:28 • 3min
Why Emotions at the Subconscious Level Drive Purchase Decisions
32:37 • 3min
The Importance of Price-Based Competition
35:58 • 2min
How to Compete on Price as a Brand
38:07 • 3min
How to Make Trade Promotions Work for You
40:53 • 3min
The Importance of Distribution in Brand Growth
43:30 • 2min
The Importance of Distribution in Advertising
45:56 • 2min
The Importance of Brand Equity
47:46 • 4min
The Importance of Awareness in Brand Growth
51:17 • 2min
How Advertising Can Help Build Brand Equity
53:46 • 2min
The Role of Advertising in Gaining Distribution
55:40 • 2min
The Importance of Earned Media in Influencer Marketing
57:14 • 4min
How to Win the Innovation Game
01:00:57 • 2min
How Procter & Gamble Created 58 Winning Brands Out of 25,000
01:03:27 • 2min
What Customers Hate About Their Products
01:05:33 • 3min
The Brand Growth Flywheel
01:08:25 • 4min
The Complexity of Marketing
01:12:01 • 2min
The Influence of Repeat Purchases on Sales
01:14:17 • 3min
How to Win Brands Win Occasions
01:16:48 • 2min
How to Win Friends and Influence People
01:18:51 • 2min
The Elephant in the Brain: A Review
01:20:51 • 2min
How to Engineer Brand Growth
01:22:39 • 3min