

Sponsoring the Olympics: LVMH Chairman Bernard Arnault 08/02/24
Aug 2, 2024
In a rare talk, Bernard Arnault, chairman and CEO of LVMH, shares insights from Paris, where luxury meets sports. He discusses LVMH’s monumental $160 million sponsorship of the 2024 Olympics, aiming to elevate France’s creative image. Arnault reveals plans to showcase French artistry through medal design and uniforms while reflecting on changing consumer tastes. He also highlights an innovative collaboration idea with Elon Musk, illustrating the fusion of luxury and technology. Get ready to see this synergy in action at the Games!
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