Celebrating French Culture Through Olympic Sponsorship

In a rare and exclusive interview, LVMH Chairman & CEO Bernard Arnault sits down with Andrew Ross Sorkin in Christian Dior’s original drawing room in Paris. LVMH is the premium sponsor of the 2024 Olympic Games, and the conglomerate’s products are everywhere: the medals, the trunks carrying the medals, the uniforms, even the champagne being served. Arnault discusses his company’s long history, its importance to France, and why the sponsorship was so important for his brand. Plus, Arnault discusses the state of luxury and consumer tastes…and his ideas for collaboration with Elon Musk. Watch LVMH’s Team France uniforms–and the LVMH medals–on Peacock and NBC, when you watch any of the Olympic games. 

Bernard Arnault 6:07

In this episode:

Andrew Ross Sorkin,@andrewrsorkin

Cameron Costa, @CameronCostaNY