Squawk Pod cover image

Sponsoring the Olympics: LVMH Chairman Bernard Arnault 08/02/24

Squawk Pod

00:00

LVMH's Olympic Connection

This chapter explores LVMH's groundbreaking $160 million sponsorship of the Olympics, highlighting its intention to position France as a beacon of creativity and luxury. The discussion also addresses the complexities of the luxury market's shifting demands and celebrates the synergy between sports and luxury branding.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app