
Sponsoring the Olympics: LVMH Chairman Bernard Arnault 08/02/24
Squawk Pod
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LVMH's Olympic Connection
This chapter explores LVMH's groundbreaking $160 million sponsorship of the Olympics, highlighting its intention to position France as a beacon of creativity and luxury. The discussion also addresses the complexities of the luxury market's shifting demands and celebrates the synergy between sports and luxury branding.
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